Ford Fathom electric pickup to start at $28,350 with BlueCruise eyes-off target in 2028

Ford Motor Company

Ford named its new Universal EV Platform-based truck the Fathom, starting at $28,350 with a standard-range battery. Deliveries begin fall 2027. Every Fathom includes BlueCruise capability, with the next-gen system targeting eyes-off Level 3 autonomous driving in 2028 on select highways.