The brief
- First plant-based meat company to go public (May 2019, NASDAQ BYND). Products in 70+ countries.
- Beyond Burger: pea protein, starch, oil. Q2 2026 revenue $68.8M, down 8.2% YoY.
- Renamed in March 2026 as US plant-based meat sales fell 26% in two years; launched Beyond Immerse protein drinks in January.
Technical approach
Plant-derived protein base
Pea protein provides an amino acid profile and texture similar to ground beef, serving as the primary protein source.
Canola and coconut oil blend
Plant-based fats replicate beef fat's mouthfeel, browning (Maillard reaction) and flavor when cooked.
Potato starch and methylcellulose
These hold the patty together and provide the springy, crumbly texture that mimics ground beef.

