Beyond Meat renames itself Beyond The Plant Protein Co. and widens into protein drinks and bars

Beyond The Plant Protein Co.

Beyond Meat changed its name to Beyond The Plant Protein Co., shortened to "Beyond" on packaging, and updated its website and social channels. The company is shifting from meat substitutes toward broader plant protein products, after US plant-based meat sales fell sharply.

• New name: Beyond The Plant Protein Co.; "Beyond" on packs.
• Beyond Immerse sparkling protein drinks launched in January 2026; protein bars planned for summer 2026.
• Plans products that show the plant itself, such as chickpea sausages or faba bean strips.
• US plant-based meat sales fell 26% over two years; Beyond's revenue fell 14% in the first nine months of 2025.