The brief

Analyst view

• $7B valuation (March 2024); backed by Temasek, Mirae Asset, Horizons Ventures, Khosla Ventures and others.
• Heme via precision fermentation gives meat-like taste. EFSA safety opinion November 2024 clears EU path.
• Available in 12 countries via Burger King, White Castle and retail.

Technical approach

As reported

Heme production

Precision fermentation of soy leghemoglobin

Engineered yeast produces soy leghemoglobin (heme), the molecule that gives meat its flavor and color.

Plant proteins

Proprietary plant-based blend

Soy, potato and other plant proteins blend with heme to replicate ground beef's taste and nutrition.

Distribution

Foodservice and retail partnerships

Sold to Burger King, White Castle and retail grocers in US, UK, Australia, New Zealand, Singapore, and other markets.