Seres takes the lead on Aito as Huawei shifts to a supporting role within HIMA

Huawei/HIMA (Harmony Intelligent Mobility Alliance)

Huawei and Seres changed how Aito, the alliance's first and best-selling brand, is run. Seres now leads product definition, design, marketing, retail and service, with its own sales network, while Huawei supports. The other four brands stay Huawei-led. On 30 September the two signed a new five-year agreement to upgrade Aito together.

• Seres leads Aito's product definition, design, brand marketing, retail and service
• Aito gets an independent sales network; some HIMA stores move to Seres
• Luxeed, Stelato, Maextro and Shangjie remain Huawei-led
• Five-year cooperation deal signed 30 Sep 2026; Aito stays in HIMA