KUKA unveils Automation 2.0 strategy combining traditional robots with AI at NVIDIA GTC

KUKA (Midea Group)/KR Industrial Robot Series

KUKA announced Automation 2.0 at NVIDIA's GTC conference, a strategic shift from traditional rule-based automation to intent-based systems. The company introduced KUKA AMP, an automation management platform bridging deterministic automation with AI-driven capabilities. The strategy integrates NVIDIA's ecosystem while maintaining Automation 1.0 for proven, safety-critical tasks. CEO Christoph Schell emphasized that both approaches coexist as KUKA expands physical AI adoption across manufacturing, logistics, healthcare, and warehouse systems.