Barnes & Noble adds a JUST Egg breakfast sandwich across about 500 cafés

Eat Just/JUST Egg

Barnes & Noble added a JUST Egg Folded sandwich with Violife provolone on ciabatta to approximately 500 cafés starting April 10, 2023 as a limited-time item, marking the chain's first fully vegan sandwich. The placement expanded JUST Egg's foodservice reach to over 3,000 restaurants and cafés nationwide.

• Launch: April 10, 2023 across ~500 B&N Café locations nationwide as limited-time offering
• Product: JUST Egg Folded with melted Violife smoked provolone and plant-based aioli on ciabatta
• Environmental impact: JUST Egg uses 98% less water, 83% less land and produces 93% fewer emissions than conventional eggs
• Market reach: expands JUST Egg availability to 3,000+ restaurants and cafés across the U.S.