Milestones
- JUST Egg launched2018Complete.
- EU novel food approval for mung bean protein2021Complete.
- German retail expansionNowCurrent milestone.
Most important updates
- 13 Apr 2023
Current obstacles
- Price versus eggsPlant-based eggs cost more than real eggs, except during egg shortages.
Physics limits
- Beans are mostly not proteinMung beans are only about a quarter protein, and separating it out takes water, energy and yield losses. That makes the purified protein costlier per kilo than the beans suggest.
- Egg proteins do many jobs at onceEggs foam, bind, emulsify and set, thanks to many different proteins and yolk fats. One plant protein can mimic some of these but not all, so matching eggs in baking and frying is hard.
How it works
Extract
Protein from mung beans
Mung beans are milled and their protein separated out; the protein is the part that behaves most like egg white.
Set
It firms up when heated
Like egg proteins, the mung bean protein unfolds and links together when cooked, turning a liquid into a soft scramble.
Formulate
Oil and flavour for the yolk
Oils, colour and flavourings stand in for the fat and taste of yolk, which beans don't provide on their own.
Update log
Thu 13 Apr 2023
- Minor: PressCommercial
About Eat Just
Eat Just
JUST Egg plant-based egg, GOOD Meat
San Francisco food company behind JUST Egg, an egg substitute made from mung bean protein, and GOOD Meat, which made the world's first sale of cultivated meat (Singapore, December 2020) and got US clearance in 2023.
- GOOD Meat chicken was the first cultivated meat sold anywhere, in Singapore in December 2020.
- JUST Egg is sold in the US and has expanded into German supermarkets including REWE.
- Cultivated meat sales so far are small and limited to Singapore.
- Founded
- 201115 yrs
- Headquarters
- United States
- Status
- Private
- Valuation
- private
- Works in
- AgricultureCultivated meat
- Coverage
- 2 programs · 6 updateslatest 1 Mar 2024checked 25 Sep
- People
- Josh Tetrick (opens en.wikipedia.org)Co-founder & CEO