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Eat Just

JUST Egg plant-based egg, GOOD Meat

USprivateest. 2011ju.st (opens ju.st)Checked 25 Sep

The brief

Analyst view
  • GOOD Meat chicken was the first cultivated meat sold anywhere, in Singapore in December 2020.
  • JUST Egg is sold in the US and has expanded into German supermarkets including REWE.
  • Cultivated meat sales so far are small and limited to Singapore.
Programs

Eat Just, two programs

Updated 1 Mar 2024
GOOD MeatChicken grown from chicken cells, sold in Singapore, including a store product with a small share of cultivated cells.PilotUpdated 1 Mar 2024View program →JUST EggA liquid and folded egg substitute made from mung bean protein, which sets when heated just like egg.ScalingNextGerman retail expansionUpdated 13 Apr 2023View program →
Research · Proto · Pilot · Deploy · Scaling

Peers

Cultivated meat · 2

Company & funding

HQ
US
Founded
2011

People

Key people
Primer