StorySoftware
Alibaba opens an invite-only beta of QwenWork E-Commerce for online merchants in China
Alibaba has launched QwenWork E-Commerce, an AI tool for online merchants, in invite-only beta in China. It sits in an E-Commerce Operations mode inside QwenWork and covers planning, marketing, content and cross-platform advertising. Alibaba's own example is a footwear seller who cut store preparation from 30 days to seven.
- A cross-platform dashboard combines sales, inventory and ad spend from several platforms and stores in one view.
- From a merchant's targets, the tool drafts product, ad and livestream plans, tracks progress daily and flags underperforming stores.
- It spots trending social topics, suggests campaigns and batch-generates product images and ad copy for dozens of products.
- It connects with Qianniu, Youzan, FastMoss and LinkFox.
- The cost example comes from Alibaba's own blog: launch costs fell from more than 10,000 yuan to a few hundred yuan in AI usage fees.