The brief

Analyst view

• World's 2nd largest consumer 3D printer maker; 16.9% market share in 2025 (6M+ cumulative units sold).
• Listed on Hong Kong Stock Exchange May 29, 2026 at $1.4B valuation.
• Launched Nexbie platform (Aug 2025) for custom 3D-printed products; faces intense competition from Bambu Lab.

Technical approach

As reported

Products

Desktop 3D printers

FDM and resin printers for consumers and makers; popular Ender and K2 series at accessible price points.

Platform

Nexbie e-commerce platform

Enables custom 3D-printed products without owning a printer, extending reach beyond hardware.

Market

Volume and accessibility

Focuses on affordable desktop 3D printing for hobbyists and makers, with largest cumulative unit shipments.