Apple

Siri AI, Apple Foundation Models

US$5T market capest. 1976apple.com (opens apple.com)Checked 11 Oct

The brief

Analyst view
  • Siri AI, a rebuilt assistant on Gemini-based Apple Foundation Models, shipped as a beta with iOS 27 on Sep 14, 2026.
  • The personal Siri promised in 2024 slipped to 2026; Apple settled the resulting false-advertising suit for $250M.
  • John Ternus replaced Tim Cook as CEO on Sep 1, 2026; Cook became executive chairman.

Technical approach

As reported
On device

Small model on the phone

Apple's 2025 on-device model: about 3 billion parameters at 2 bits per weight, so many requests never leave the device.

Cloud

Private Cloud Compute

Harder requests go to Apple-run servers on Apple silicon, designed so personal data is not stored or visible to Apple.

Models

Built on Google Gemini

Since a January 2026 deal, the next-generation Apple Foundation Models are based on Gemini models and Google cloud technology.

Apps

Assistant that acts inside apps

An on-device orchestrator uses the Spotlight index and an App Toolbox of app actions, so Siri can find personal data and act across apps.

Primer