Oishii cuts the price of its Omakase Berry from $50 to $20 a tray

Oishii

With its new 74,000 square foot Jersey City farm, Oishii cut the price of its Omakase strawberries from $50 to $20 for a tray of 8-11 berries, and added $11 and $6 packs. CEO Hiroki Koga credited the larger farm for lowering production costs.

• Price cut from $50 to $20 for 8-11 berries; new smaller packs at $11 (6 berries) and $6 (3 berries).
• Farm expansion enabled cost reduction; vertical farming scaling goal is price parity with traditional strawberries.
• CEO emphasized progress toward true scale and sustainability economics.