StoryCommercial
Emotiv registers a Beijing company to sell directly in China
Emotiv obtained a business licence for a Beijing subsidiary in Haidian District, moving from a decade of selling through distributors to operating directly in China. Chen Xingru leads Emotiv China, and the company is pitching its EEG to carmakers, game studios and consumer brands there.
- Licence granted March 2026 in Beijing's Haidian District.
- Previously sold in China through distributors for about 10 years.
- Cited automotive clients include Audi, Chery, BYD and FAW.