The brief
- Volkswagen Group brand (est. 2022) for affordable EV trucks and SUVs in the US market.
- South Carolina factory (opening late 2026) produces both BEV (Traveler) and EREV (Terra) models.
- Customer deliveries targeted for 2028, offering EV trucks below legacy makers and Cybertruck pricing.
Technical approach
EV and EREV choices
Traveler: pure BEV for daily use. Terra: range-extended with petrol engine charging battery.
EV-first truck platform
Built from scratch for electric powertrains, not converted from existing designs; optimizes packaging and cost.
Blythewood, South Carolina factory
1.1M sq ft assembly facility near Columbia for EV production, qualifying for US tax incentives and $7,500 EV credits.
