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Meta signs $140M multi-year contract with Black Forest Labs for FLUX
Meta signed a multi-year partnership with Black Forest Labs, paying $35M annually in year one and $105M in year two, totaling $140M for integration of FLUX image generation into Instagram and Facebook. Other major partnerships with Adobe, Canva and Snap bring total contract value to $300M.
- $140M multi-year contract with payments scaling to $105M in year two
- Integration target: Instagram and Facebook image generation
- Part of broader push by Meta to rapidly deploy creative AI tools
- Total partnership contracts across all partners now exceed $300M