StorySoftware
Luma AI releases Ray3 video reasoning model with native HDR support
Luma AI released Ray3 on September 18, 2025, a video reasoning model enabling creatives to generate cinematic video with reasoning capabilities and native 16-bit HDR support in EXR format for professional production pipelines. Ray3 can reason about video content, self-evaluate outputs and iterate on results. Adobe partnered to integrate Ray3 directly into Adobe Firefly.