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Doubao reaches 260M monthly active users and becomes China's #1 AI chatbot, overtaking Baidu's Ernie Bot
Doubao grew to 260 million monthly active users in Q1 2026, roughly a 300% increase year-on-year. It surpassed Baidu's Ernie Bot to become the most-used AI search product in China, driven by tight integration with ByteDance's creator ecosystem.
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