GOAT by Ecovacs: status and timeline

Milestones

No announced next step

GOAT introduced2022Complete.
H1 2026 outdoor product revenue +75%Jun 2026Complete.
Latest models shown at IFA 2026Sep 2026Complete.

Current obstacles

Obstacle detection and avoidanceTrees, garden furniture, children and pets must be detected to prevent collisions or injuries. This requires robust sensor systems.

Physics limits

Battery life limits mowing area per cycleLawn mowers run 60–120 minutes per charge, limiting the size of lawn that can be mowed without returning to dock multiple times.

How it works

2 parts

Navigation

GPS and perimeter wires

GPS and boundary signals define mowing zones. Grid pattern, returns to dock.

Cutting

Spinning blades

Blades cut grass to set height; mulches clippings as fertilizer.

About Ecovacs

The team behind GOAT

Ecovacs

DEEBOT robot vacuums, home robotics, WINBOT, GOAT

Home robotics: DEEBOT vacuums, WINBOT window cleaners, GOAT lawn mowers, ULTRAMARINE pool cleaners. Founded 1998, serves 38M households. Public, Shanghai Exchange 603486.

38M households, 180 markets. H1 2026: shipments +44% YoY; new categories (window, lawn, pool) +75%.
Platform approach: DEEBOT, WINBOT, GOAT, ULTRAMARINE reuse 80% of core components across products.
Public (Shanghai 603486) since May 2018. 9,600+ employees. IFA 2026: named No.1 home-robotics brand.

ecovacs.com (opens ecovacs.com)Company profile →

Founded: 199828 yrs
Headquarters: China
Status: Public
Valuation: $6.4Bmarket capJan 2023
Last round: IPO on Shanghai Stock Exchange · $50M28 May 2018
Works in: RoboticsHome robots
Coverage: 4 programs · 3 updateslatest 1 Sep 2026checked 11 Oct
Partners: iRobot
People: Qian DongqiFounder and ChairmanDavid QianCEO